What is branding?

In agricultural areas, such as Ritzville, the term branding usually gets a nod of understanding that you are talking about cows. Ranchers are certainly approaching the branding season for this area.

Branding in this case is entirely different.

Branding is a marketing strategy that creates a unique name and image, including a color palette, logo and other promotional items.

The city is coordinating with the Ritzville Chamber of Commerce and the Adams County Development Council (ACDC) to bring Arnett Muldrow and Associates here April 26, 27 and 28 to help Ritzville establish a brand to be used b...