The magic of Business Week

In 1975, Central Washington University (CWU) President Jim Brooks approached the Association of Washington Business with a concept of linking business leaders, teachers and high school students together to learn first-hand about what makes our free enterprise system tick.           

Brooks proposed that employers not only sponsor students and teachers but also spend a week with them on the CWU campus. They would form 10-person companies, compete against one another in a computer simulation game and actually invent and market creative...