Eastern Adams County's Only Independent Voice Since 1887

Going shopping

Are you the type of person that sees an advertisement that uses a Hollywood star or famous athlete and think, “I need to get some of that stuff because I just love the actor (or athlete) and they wouldn’t lie about the product they are talking about?” I always think that for the right amount of money I might even like some of the stuff they are selling and of course be their new spokesman.

The Name, Image and Likeness or NIL has allowed us to hear the voices of college athletes that aren’t talking about the last or next game to be played. Sure it’s great that these kids are making some money....


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