Eastern Adams County's Only Independent Voice Since 1887
Eastern Adams County's Only Independent Voice Since 1887
Rancher branches into retail beef
Beef producer, processor and marketer Peyton Curtis pauses in her company's 900-square-foot freezer at their retail and shipping space for The Herd/5C Ranches on First Avenue in Ritzville.
RITZVILLE - The same thing that killed off numerous businesses actually created conditions to thrive for one Eastern Washington ranch family.
"We've been ranchers for 50-plus years," said Peyton Curtis, 24, whose family raises, packages and sells beef under The Herd brand name. "This is all my family has done. I remember the idea of selling beef direct to the consumer was always thrown around at our dinner table, but we felt we're too busy.
"'We don't have time to do this. We don't have the processing space.' It felt there was excuse after excuse to not sell directly to the consumer."
Curtis s...
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